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Apple Is Coming Google's Ad Business
Instagram prepares to allow reseting of algorithm, Oura gets huge strategic investment, Trump's social media group is eyeing a crypto acquisition and more.

Welcome back to your daily memorandum talking tech, business, AI, markets, and more. 🗞️
In today’s edition we are tackling the following:
🏷 Apple is coming for Google's ad business with move into ad sales.
💍 Oura's $5 billion valuation set in strategic Series D round.
📲 Instagram is preparing to let users reset their algorithm.
🤖 Trump's social media group eyes Bakkt acquisition.
🌍 Possible ‘Hybrid Warfare’ with undersea cables in Baltic disrupted.

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TECH
Apple is selling Apple News ads directly for the first time
This move gives publishers more control over ad sales and potentially higher revenue margins.
This aims to offer a shared revenue model, reducing reliance on Apple's existing ad framework while maintaining the platform's user experience.
Publishers have expressed concerns about the ad pricing structure and competition with Apple's direct sales efforts.
Instagram will let you ‘reset’ your recommendations
Meta is testing a new feature that will allow users to reset the algorithmic suggestions.
The company is framing the change as part of its push to bring new safety features to teens.
This move aligns with Meta's effort to provide better customization and transparency in social media algorithms.
Smart ring maker Oura raised a $75M Series D from medical device company Dexcom at a $5B+ valuation
Oura Rings will soon integrate with Dexcom, allowing users to track activity, food, and blood sugar levels in one platform.
The collaboration aims to provide users with a clearer picture of how lifestyle choices impact glucose levels and overall health.
This partnership highlights growing trends in personalized health technology that connect wearables with medical data for better insights.
BUSINESS
Trump's social media group in talks to buy Bakkt, FT reports
Bakkt, a digital asset platform, has struggled financially, and the acquisition could help it expand its services.
The potential deal indicates Trump's continued interest in expanding his media and tech presence amid ongoing controversies.
Trump Media and Technology Group's shares, which closed up 16.7% on Monday, slipped 6.7% before the bell.
Coca-Cola causes controversy with AI-made ad
The ad has sparked controversy for being perceived as impersonal and lacking human creativity, drawing mixed reactions from audiences.
The experimental marketing campaign, showed AI-generated visuals, which some viewers found impressive while others criticized as soulless.
This sparked industry debates on AI's role in advertising, raising questions about authenticity and human creativity.
Robinhood To Acquire Custodial and Portfolio Platform TradePMR in $300M deal
TradePMR is a firm that offers technology and custodial services to financial advisors.
This is aimed at helping Robinhood cater more effectively to registered investment advisors (RIAs).
Robinhood's CEO stated the move will enhance their mission of democratizing finance by empowering advisors.
CONTENT
Javier Milei: President of Argentina - Freedom, Economics, and Corruption
Milei discusses his libertarian ideology, emphasizing a free-market economy, and reduced government intervention.
The President mentioned Argentina’s past economic policies, which he views as harmful due to high government spending, and inflation.
Milei also touches on his unorthodox communication style, using it to connect directly with people, especially younger generations.
The real story behind Sam Altman's $240,000,000 Orb
The discussion delves into what it means to retain our humanity amidst AI advancements, questioning the boundaries of technology.
Who owns the data collected by AI technologies, raising ethical concerns about privacy and transparency.
The design process and intention behind the ‘Orb,’ highlight its potential influence on how humans interact with future technologies.
Why Status is Making You Miserable & Why Parents Want Their Kids to Fail
Alain de Botton argues that pursuing status, especially through social media, leads to anxiety, and the happiest people desire it the least.
He also critiques meritocracy as flawed and advises against bringing your full self to work for better boundaries.
Alain stresses finding meaningful work by focusing on your strengths, accepting your averageness, and seeking balance over sacrifice.

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WORLD
Two undersea cables in the Baltic Sea disrupted, sparking warnings of possible ‘hybrid warfare’
A major undersea telecommunications cable linking Germany and Finland was disrupted, causing significant issues.
Authorities suspect sabotage as the cause, and both countries are investigating possible links to recent regional geopolitical tensions.
This has raised concerns about the vulnerability of critical infrastructure, highlighting the risks associated with undersea cables.
El Salvador Is Getting Its First Tokenized U.S. Treasuries Offering
This set to receive its first tokenized US Treasuries offering, providing a new way for local investors to access U.S. government bonds.
Bitfinex Securities leads the initiative and aims to make traditional financial products more accessible through blockchain technology.
The move is part of El Salvador's strategy to diversify its economy, leveraging crypto-based solutions to integrate with traditional financial markets.
Brazil arrests five suspects in alleged Lula assassination plot
Four G20 security guards were reportedly among those arrested.
The suspects are reportedly connected to right-wing extremist groups, indicating political motivations behind the plot.
This heightened security concerns, particularly for upcoming political events, as tensions remain high in Brazil's polarized political climate.
AND MORE…
Bluesky tops 20M users, narrowing gap with Instagram Threads
This new social network and X competitor, has been benefiting from a surge of departures from the Elon Musk-owned app.
Bluesky’s user base is still much smaller than Threads, which recently reported north of 275 million monthly active users.
Appeal lies in its focus on a decentralized social network model, attracting users interested in privacy and platform transparency.
MSNBC’s Joe Scarborough brushes off backlash to his meeting with Trump
Scarborough and co-host, Mika Brzezinski, revealed during Monday’s broadcast that they personally met with Donald Trump last week.
Scarborough discussed tensions with Trump regarding media coverage, seeking a resolution to their differences.
He emphasized maintaining journalistic integrity and keeping a neutral stance despite disagreements with Trump.
Top Apple Podcast charts for 2024 show what everyone's been listening to
The 2024 top podcasts list, has ‘The Daily’ ranking first in the U.S.
True crime podcasts remain a major draw, topping the charts with consistent listener engagement.
Health, tech, and comedy podcasts also showed strong growth, reflecting diverse interests among listeners this year.

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