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Developers Are Intrigued By Mysterious Ox Alpha

OpenAI pushes for stronger AI safeguards in California, Apple cuts roles, NVIDIA invests in infrastructure, & Iran issues a warning.

Welcome back to your daily memorandum talking tech, business, AI, markets, and more. 🗞️

In today’s edition, we are tackling the following:

🕵️ Speculation swirls over who built Ox Alpha, the stealth model on OpenRouter.
🤖 OpenAI urges California to expand safeguards in its landmark AI safety law.
🍎 Apple reportedly cuts over 200 roles across Vision Pro & Siri teams.
💻 NVIDIA takes a minority stake in data center infrastructure developer Cloverleaf.
⚠️ Iran warns that supporting new U.S. sanctions would constitute an act of war.

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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

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“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

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