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Hugging Face Explores A $13B Sale

Xiaomi unveils a new processor, Alabama investigates an OpenAI-linked hack, Trump buys SpaceX shares, & gangs attack Haiti’s farming community.

Welcome back to your daily memorandum talking tech, business, AI, markets, and more. 🗞️

In today’s edition, we are tackling the following:

🔬 Xiaomi unveils Xring O3 processor with TSMC set to manufacture it.
🕵️ Alabama opens investigation into OpenAI over Hugging Face hacking incident.
💰 Hugging Face explores a sale that could value it at over $13B.
🚀 Trump bought SpaceX shares two weeks after the company's record IPO.
⚔️ Gang coalition attacks farming community in hills above Haiti's capital.

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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

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