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Netflix & Disney Eye World Cup Rights

Discord admits an AI moderation error, hacktivists target U.S. Army websites, Google sets its Pixel 11 launch, & the U.S. escalates pressure on Iran.

Welcome back to your daily memorandum talking tech, business, AI, markets, and more. 🗞️

In today’s edition, we are tackling the following:

⚠️ Discord admits AI moderation bug wrongly banned users over harmless images.
💻 Hacktivists deface U.S. Army websites with anti-Trump, pro-Kurdish messages.
⚽ Netflix, Disney & YouTube eye FIFA World Cup rights worth $2B.
📱 Google's Pixel 11 event set for August 12, ahead of Apple.
🌍 U.S. strikes Iran & blocks oil sales in new truce test.

In partnership with

Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

*This is sponsored content. See our partnership options here.

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