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Sam Altman Holds Strong Amid Uncertainty

Princeton revives exam proctors over AI cheating, Anthropic warns investors, Jensen Huang joins Trump’s China trip, & Saudi Arabia reportedly struck Iran covertly.

Welcome back to your daily memorandum talking tech, business, AI, markets, and more. 🗞️

In today’s edition, we are tackling the following:

⚖️ Sam Altman testified confidently, but the trial outcome remains uncertain.
🎓 Princeton reinstates exam proctors amid fears of widespread AI cheating.
📢 Anthropic warns investors to avoid certain secondary market sellers.
📞 Jensen Huang joins Trump's China trip after receiving a presidential call.
⚔️ Saudi Arabia secretly struck Iranian soil in retaliation for prior attacks.

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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

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